While non-profit organizations are historically known for the collection of funds through door-to-door collections, proposal writings and direct calls, nowadays special events are the primary means of raising money for charity.
Not only do specially organized events help to raise awareness of a particular cause or issue to a large group of people all in one go (especially if they are shared on social media etc.), they also serve as a means of engaging an audience and therefore encouraging a sense of donation and charity behind the whole occasion.
Depending on the audience and the cause, NGO events can vary greatly in theme. Every cause is different and unique and requires a different and unique approach. It may be a charity marathon conducted to raise awareness about a particular health issue, with proceeds going to those affected. Or perhaps a photography event, conference or training session of some kind.
Event organizers play a vital role in helping to raise awareness and funding for NGO causes. Without these events, there would not be the platform available for NGO’s to get across the extremely important messages they have to communicate.